Carlota Barrera has won the Who’s on Next contest
The jury, chaired by Jean Paul Gaultier, has chosen it among the three finalists: herself, Ernesto Naranjo and Oteyza
05.06.2019.- Inditex and Vogue, from the Conde Nast group, convened last autumn the eighth edition of the design contest Who’s on Next, destined to promote the future of young Spanish designers. The prize is endowed with 100,000 euros, the appearance in the magazine, a free stand in Momad, etc. From him have come names like Juan Vidal, Leandro Cano or Palomo Spain.

The jury was chaired by Jean Paul Gaultier and also formed by:
- Eugenia de la Torriente, director of Vogue Spain
- Mercedes Domecq, communication director of Inditex
- Charo Izquierdo, director of Mercedes-Benz Fashion Week Madrid
- Pepa Bueno, executive director of ACME
- Helena López de Hierro, director of the Costume Museum of Madrid
- Carmen March, designer
- Lola Carretero, fashion journalist
- Alejandro Palomo, designer and winner of the latest edition of the event
- Raquel Sánchez Silva, journalist and presenter of TV
- Laura Ponte, model and designer
- Various members of the Vogue Spain team: Debbie Smith, Juan Cebrián, Cecilia Casero, Sara Hernando, Mario Ximénez and Rafael Rodríguez Barros.
The 15 finalists, a reflection of the Spanish panorama
The past month of February they gave to know the name of the 15 selected candidatures, these are the following:
- Aubergin
- Amt
- Betolaza
- Carlota Barrera
- Celia Valverde
- Ernesto Naranjo
- Cat’s Jerk- Nouman
- Oteyza
- Outsiders Division
- Pablo Erroz
- Pepa Salazar
- Shoop Clothing
- Ynés Suelves
- Zap & Buj
Subsequently, the jury selected the three finalists among whom the prize had to be elucidated. They were:
- Carlota Barrera, trained at St. Martins School and a specialist in men’s fashion.
- Ernesto Naranjo, who works for the current woman.
- Oteyza, which combines the avant-garde and classicism.
Carlota Barrera, a winner for men’s fashion
Finally, at the end of May, the jury announced its final decision. Corresponded to Carlota Barrera, who had presented for the first time to the contest. She is a creator who intends to turn male fashion in Spain. Craftsmanship and tradition are its fundamental pillars. For this reason, she is constantly involved in the search for new and better fabrics to incorporate in her creations. All its creation processes are respectful with the environment.
She defined her identity in this way. Carlota Barrera is a small brand that considers it essential to have control of the value chain and be able to maintain ethical and fair values in all its processes. For this, it is vital to have the support of a fund as important as Vogue to carry out the business plan and raise the brand internationally.
Guía de Formación Textil/Moda by Pinker Moda
